Ladies That Lift

Lettering design

This was a fun job for a team of ladies entering a lifting competition, who had it printed on their t-shirts.

It was requested to not be overly flowery or feminine – I went for a fun, blocky style with a bit of interlocking; tough and strong and awesome just like ladies that lift.

These ladies can really lift!

My hand lettered design was paired with the TUFF Team logo and printed on a variety of different t-shirts and hoodies to suit everyone on the team.

Printed on t-shirts

Some initial sketching, before the wording was decided on.

Ladies of lifting

For this project I worked mainly in Procreate on the iPad Pro, using custom brushes to simulate a brush lettering effect. The final design was then taken into Illustrator to create a vector image ready for printing. See a bit of the process in the video below.